EFFSO Group brings in Sobro as a partner for continued growth

After 16 successful years, EFFSO Group strengthens the conditions for continued profitable growth by bringing in Sobro as a new majority owner.

“It’s time for EFFSO to take the next step, and we welcome Sobro as the new majority owner,” says Mattias Hultheimer, CEO of EFFSO Group. “With Sobro as a new partner, we have the optimal conditions to continue our growth journey in the coming years. I am pleased that we have found an ownership partner who shares our vision for EFFSO’s development, and most importantly, shares our values.”

EFFSO Group has experienced strong growth since its inception in 2007. Over the past 10 years, turnover has increased from SEK 49 million to SEK 172 million. On November 15th, Sobro became the majority owner of EFFSO Group and will, together with existing owners, work towards continued profitable growth.

“EFFSO has a strong management team with skilled entrepreneurs who have built a successful business over the years. We are particularly impressed by the company’s strong corporate culture, high customer satisfaction, and unique specialized expertise. We are convinced that EFFSO is facing an exciting future and look forward to supporting EFFSO in its growth plans,” says Maxim Berglund, Partner at Sobro.

About Sobro: Sobro’s vision is to be a committed ownership partner for future companies. Through business joy, a focus on corporate culture and employees, and clear goals, Sobro contributes to building profitable companies with good growth and lasting values. In addition to EFFSO, Sobro is also an ownership partner in ByggDialog, Dafo Vehicle, Elastx, Hässelby Bommor, Mercur, NCS Colour, NSS Group, Prefabsystem Syd, Reunify Group, Road Rental, Sluta Gräv, Tengbom, Vinnergi, and Viva Media. For more information, visit

For more information, please read the pressrelease or contact:

Mattias Hultheimer, CEO EFFSO Group
Phone: +46 708 94 43 00

Maxim Berglund, Partner Sobro
Phone: +46 72 242 11 55